GSK's Crocin 650 paracetamol features a "Mr. Sachin Khurana" in the print advertisements! "Mr. Sachin Khurana" is wearing a white coat, like the ones worn by doctors. So why is he 'Mr.' and not 'Dr.'?

In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan explores the reason behind why GSK's Crocin names a model featured in the print ad, and why he is a 'Mr.' and not a 'Dr.' despite wearing a white coat associated with a doctor.

Tune in to know more!

Check out Youtube video here: https://youtu.be/rEfHTWwJyc4 

Ad reference: 

• https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/09/crocin-ad-jan-2022.jpg

• https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/09/crocin-ad-sep-2022.jpg

• https://www.youtube.com/watch?v=p_nNz57RIDQ

• https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/09/sachin-khurana-actor-scaled.jpg

• https://www.youtube.com/watch?v=zVTvTHh16Pw

• https://www.youtube.com/watch?v=tZ2ky7wlxac

You can follow Karthik Srinivasan on social media

LinkedIn : ( https://www.linkedin.com/in/karts/ )

Twitter: ( https://twitter.com/beastoftraal )

Instagram: ( https://www.instagram.com/beastoftraal )

Blog: ( https://beastoftraal.com/)

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